design for non-designers workshop
A COLLABORATIVE INITIATIVE IN EXECUTIVE EDUCATION PRESENTED BY MASSIVE CHANGE NETWORK AND SEGAL DESIGN INSTITUTE AT NORTHWESTERN UNIVERSITY
DESIGN FOR NON-DESIGNERS WORKSHOP
JUNE 15–17, 2014 (full)
SEPTEMBER 14–16, 2014
Join Bruce Mau and the Massive Change Network at the Segal Design Institute of Northwestern University for an intensive three-day executive education experience in design thinking and the application of design methodology. This unique form of problem-solving and ideation has emerged as a powerful strategic tool in business leadership oriented towards innovation.
Workshop participants will learn key design-thinking principles and apply them to a real-world challenge facing our challenge partner. Working in teams, participants will develop strategic design solutions and present their plans to the group in our closing session.
seeking to equip their teams with a methodology and tools for developing innovative new processes, products and services.
interested in exploring design solutions to challenges facing their industries.
who want to create or enhance opportunities for innovative thinking throughout their organizations.
who are launching a new company, expanding their startup, or selling their business.